Daniel Hickey is the founder of Hickey Marketing Group and works with businesses, non-profits, and government organizations to tell impactful stories to their ideal audiences. Daniel has worked with dozens of national brands and brings his knowledge off branding, marketing, website design, search engine optimization, social media, and public relations to his clients and those who attend his seminars and workshops.

Marketing Best Practices for Non-Profits – In this course we will be discussing trends and best practices that your non-profit can use to attract more volunteers and donations. We will discuss search visibility, telling compelling stories, and how to create an impactful marketing calendar.

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Learn about the common Non-Profit financial statement and how to understand each of them. Gain an understanding of common accounts and definition in the financial statements, understand Non-Profit lingo and how if differs from for-profit entities, find out how to make sound operating decisions based on information in the financial statements. Lear what the Do’s and Don’ts of Non- Profit accounting are.

This workshop is in person.

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Cybersecurity is an important piece to keeping your small business or nonprofit up and running. The threat of a cyber attack is increasing exponentially every year, small businesses and nonprofits are becoming primary targets. It is vital to gain understanding of the impact of cyber crime on your organization and what you can do to protect it.

This workshop is in person.

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This two-hour course is designed for business owners and managers, but it should be informative for anyone who attends. Employment laws, common management mistakes, potential legal land mines, and effective human resources practices, will be highlighted for each stage of the employment process.

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